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[Article] The Best Partner Dreaming of 'Digital Hu
Category	News	Date	2003.11.12	View	12167
For the past three decades, LG TEK In. (CEO Youngha Park) has provided design, construction and administrative solutions and services in information & communication, electricity, electric energy and environment-related fields Through their own 'choice and concentration' LG TEK has maximized synergy effect among the businesses while growing and expanding with no boundaries in sight with brand new 'growth engine' equipped. At the core of the growth engine are IBS (intelligent building system) and home network system. As a Network Solution & Service Provider to take a lead in the network era, IT business of LG TEC provides solutions and services for mobile, data, access and enterprise areas and plays a backbone role for future advancement towards NGcN (Next Generation convergence Network). At the moment, the company puts its business focus on integrating existing IBS projects into recently booming home network business to establishing infrastructures for home network system that seeks to provide user convenience and safety, plus construction of ultra high-tech building aimed for future market. We happened to have an in-depth interview with Kijeong Nam, director of IT business dept. at LG TEK. He¡¯s taking initiatives in transforming LG TEK from a construction company into an IT company that establishes high-tech network and provides total solution service. Network & Home¡¦ The transition of network market from business enterprises to households, i.e. home is gaining speed. We have yet to see highly functional network environment for homes and 'true ultra high-speed IT network' can only be built after enabling interactive communication methods for enterprises and households. Home networking is a work of redefining the boundary of home and external surroundings after taking it down. From business point of view, home is the last gold mine in IT environment and also an absolute marketing target of communication market. Home Networking & LG TEK¡¦ Home networking business is a brand new growth momentum for LG TEK. LG TEK boasts the most suitable environment in LG Group for the needs of home networking projects and has set up a unique business area. To put it other way, our own standings on the home networking business are guaranteed in LG Group. We plan to reinforce business collaboration with LG Construction and EasyVille, while pushing on more active and wide home networking business through coalition of home networking business with KTF. The dilemma of home networking business lies in that it is quite demanding to secure smooth flow of funds. Thus it is not a business that can be tacked by anyone. Also it is obvious that product positioning of home networking as a full time product is not clear yet. However, considering every aspect including its business scope, experience base and possession of relevant technology, LG TEK is the only and legitimate candidate that can design and build home network solutions capable of high-speed communication network and multimedia service. I'm pretty confident that current development capacity of LG TEK for home network system and solutions has reached substantial level. We will pioneer a home network market with systems and solutions developed with comprehensive insights, level-by-level product upgrades and availability of diverse product lineups. Of course the price range will suit the functionality of each product while improving profitability. For the last several years, enormous amount of time, money and manpower has went into home networking business and with the imminent opening of model house equipped with home network system of LG TEK, the world will witness the dawn of Digital Home by us. We are more than ready for this and we feel the approach of time for the fruition. Home Networking & Market¡¦ The reality of home networking industry these days reveals very weak foundation with a temporary gathering of companies from living environment industry with a construction company at the center. So the foremost market domain in home networking business will be formed as independent blocks according to consortiums organized with construction companies at the heart. The problem is, however, about deciding when is the right time to commercialize the products. To provide momentum to home networking industry, it is imperative to alleviate the differences in the understandings on home networking among each industry and widen public understanding while inducing positive appreciation via PR and guidance. While deliberating on the ways to make known the convenience and merits of home networking system, we¡¯ll keep working on creating demands for home network system. This is no simple task, since it requires broadening and sharing base of social and cultural acknowledgement on home networking, which can¡¯t be accomplished by one person. Along with amendment of relating laws and system, governmental level of strong support must be accompanied in order to establish faster and securer home networking environment. Home networking system is also a prerequisite for FTTH (Fiber To The Home), which is gaining recent attention. So FTTH projects will be pushed including collaboration with light solution businesses and promotion of related consortium organization. Meanwhile, penetration into Chinese market, the biggest market in the world, is gaining speed since domestic market can¡¯t accommodate whole home networking industry. When we think of Korean local home network market as a sort of ¡®formative stage¡¯, the development of daily life solutions such as controls for temperature, lighting or gas valves becomes even more important. To take it a bit further, incorporation of home networking with various programs and contents providing services should be made possible so that high quality contents such as entertainment and education may be subscribed at home. LG TEK carries on CDN (Contents Delivery Network) projects that will improve speed and stability of internet use with plans to provide real time online broadcasting and video contents through our home network system. And He Said¡¦ In no time an extensive network will emerge with unification of IT technology with buildings (companies) and homes (households), and the world will go through constant changes within that network. Future problems would be ¡®what can be put in an extensively formed network¡¯. Thus the era of contents is upon us. It can be said that the war of contents and ideas has already commenced. However LG TEK, including me, will never forget the desire to contribute to formation of ¡®digital world where humanity is never torn apart¡¯ and ¡®digital humanity and its culture¡¯. - Building Culture, November issue -